What Does It Mean to Build a Peak

Build a Peak is my personal journey through the world of marketing, business, and brand building. It’s a way to document what I’ve learned, what I’m still figuring out, and the goals I’ve set along the way.

Before I ever worked in marketing, I was just a curious kid who liked being online. I remember sneaking onto my mom’s computer to play Club Penguin, back when the internet was full of pop-up ads and chaos. I was so used to seeing ads everywhere that I would doodle in my class notebook and write “Advertisement” over my drawings. I didn’t realize it at the time, but the constant noise of the internet had already made its way into my subconscious.

As I grew older, I spent more and more time on YouTube and social media. I loved seeing people build things from scratch and turn their ideas into something real. That love for content creation and curiosity about how things grow online naturally led me toward marketing.

Working at a digital marketing agency gave me my first real taste of the industry. It wasn’t the beginning of my story, but it was when things started to click. My favorite part of the job was meeting interesting business owners and marketing teams. I got to learn how different operations worked, hear their challenges, and find creative ways to help them grow or adapt to the constantly changing landscape.

Those experiences taught me that marketing isn’t just about ads or algorithms. It’s about people, processes, and understanding how every small decision connects to a larger goal.

My favorite conversation to have with my friends has always been, “We should start a business.” The difference is that I was usually the one who took it too seriously. Over the years, I started a lot of side hustles and “businesses” that I never followed through on. Some were half-hearted attempts, others were fun experiments, but none really stuck.

Looking back, the reason was simple. I never had clear goals. I was always chasing ideas without knowing what I was actually working toward.

That changed in 2025. I decided to commit to the goals I set and stop moving from one idea to another. I started an ecommerce store in the Trading Card Game space with clear yearly goals:

We hit those goals within a few months, and the progress made everything more exciting. For the first time, I wasn’t just chasing ideas. I knew what I was working for.

I’ve always loved mountains. The name “Build a Peak” makes sense to me because when you climb a mountain, you can see the top and plan your path to get there. When you build your own peak, you’re doing the same thing—you’re defining your own goals and creating the path to reach them.

Reaching the peak becomes inevitable when you understand what you’re working toward and break it down into clear actions. The “what” and “why” of a goal form the tip of the peak. The “when,” “how,” and daily actions build the path upward.

It sounds simple, but for me, this mindset was life-changing. For years, I struggled with shiny object syndrome. I jumped from one idea to the next, never fully committing. Build a Peak became a way to stay focused and document the steps it takes to actually achieve something.

Today, I work full-time as a Sales and Marketing Manager in the manufacturing industry. I manage two ecommerce brands, and I consult and assist with websites and marketing strategies for several local businesses and online brands.

For some people, that might not sound like much. For others, it might seem like a lot to juggle. But for me, it’s a reflection of how I’ve learned to manage my time, use the right tools, and stay consistent with the goals I set.

Build a Peak exists to share that process. It’s not about pretending to have everything figured out. It’s about documenting the tools, strategies, and lessons I’ve learned—along with the mistakes I’ve made—so others can find value in them too.

Building a peak isn’t about being the best or reaching some unrealistic idea of success. It’s about defining what success looks like for you and then taking intentional steps to get there. It’s about focus, discipline, and self-awareness.

I’ve learned that progress doesn’t happen by accident. It’s built one step, one goal, and one clear decision at a time. And while the path might look different for everyone, the principle stays the same: design your peak, build your path, and keep climbing.

Connect with me: CroySeagren.com