AI has already transformed how we create, communicate, and consume information. Now it is about to change how we advertise.
Right now, one of the biggest opportunities ahead is advertising on ChatGPT.
Let’s talk about why.
1. New Ad Platforms Always Start Cheap and That’s a Huge Advantage
Every time a new advertising platform launches, the early days are gold. Prices are low, attention is high, and competition is minimal.
Think back to the early Facebook Ads days when people were getting thousands of impressions for pennies. The same thing happened with TikTok, YouTube Shorts, and even Google Ads when they first appeared.
That same window of opportunity is coming with ChatGPT ads.
When OpenAI rolls out its advertising system, it will likely start cheap, meaning affordable and high-return traffic before the big brands flood in and drive prices up.
For small businesses, freelancers, and eCommerce owners, that is a game-changing chance to compete on the same playing field as major brands.
2. ChatGPT Is Already Driving Buying Decisions
This is something that is already happening quietly behind the scenes.
People are not just asking ChatGPT to write blog posts or help with homework. They are asking it where to buy products, what services to use, and which tools to trust.
For example, I have looked through my Google Analytics for one of my eCommerce brands and noticed referral traffic and behavior patterns that show users are discovering products after interacting with ChatGPT.
That means real customers are making purchase decisions through AI conversations.
When people ask ChatGPT things like:
“What’s the best place to buy XYZ?”
“What’s a good gift for someone who likes ___?”
“What’s the top-rated brand for ___?
Except now, it is personalized, contextual, and trusted.
3. People Already Trust ChatGPT More Than Google
This might sound wild, but it is true. People talk to ChatGPT the way they talk to a therapist, consultant, or mentor.
They do not just search for information. They have conversations, explain their goals, and ask for advice.
That is powerful from a marketing perspective.
When people trust where they get their information, ads inside that space become more effective. It is not a random display ad in the middle of chaos. It is an integrated answer that feels natural to the flow of what someone is already doing.
If OpenAI builds this right, ChatGPT ads will feel native, useful, and well-timed instead of disruptive.
4. It Levels the Playing Field for Small Businesses
Organic SEO is great, but it takes time, backlinks, and consistent effort.
If your brand is not ranking on page one of Google, you are missing visibility. ChatGPT, however, works differently.
It does not just show what is most popular. It shows what is contextually relevant. If advertising becomes part of that recommendation system, it will open the door for smaller brands to get seen where it matters.
Instead of fighting for organic rankings, you will be able to pay to appear in high-intent conversations, right when someone is asking for help, advice, or product suggestions.
Imagine your product showing up right when a user asks ChatGPT for a solution you offer. That is not just advertising. That is precision targeting at the conversation level.
5. OpenAI Is the Safe Bet for 2026
Looking ahead, if you are planning your ad spend for 2026 and beyond, OpenAI is a smart bet.
Not just because of ChatGPT, but also because of its entire ecosystem from Sora for AI video creation to Whisper, DALL·E, and whatever tools they release next.
Each of these will likely include some form of integrated ad placement or sponsored result.
In other words, OpenAI will not just be another marketing channel. It will be an entire AI advertising environment.
Being early in that ecosystem gives you massive leverage.
6. Everyone Starts at the Same Time
This is one of the best parts about it.
Unlike Facebook or Google, where you are trying to catch up to algorithms that have been perfected for years, ChatGPT ads have not even launched yet.
That means when they do, everyone is starting from scratch.
No one has an advantage and no one has cracked the code yet.
If you have ever felt like you were late to the game with TikTok, Facebook Ads, or YouTube, this is your moment to be early.
Everyone will hit the ground running at the same time.
Those who start testing first, even with small budgets, will learn faster and win faster.
7. Be Ready Before It Launches
Even though ChatGPT ads have not officially rolled out, there are steps you can take now to get ahead:
Strengthen your brand’s presence. Make sure your website, content, and messaging are clear and trustworthy.
Optimize your organic SEO. ChatGPT still pulls data from top-ranking sites. The stronger your content, the more likely you will appear in AI responses naturally.
Build conversational assets. Create FAQ-style content or blog posts that answer the types of questions your audience might ask ChatGPT.
Watch OpenAI announcements. Follow updates about ChatGPT, Sora, and any new ad products being developed.
When the opportunity drops, you will be ready to move, not just react.
Closing Out
This is one of those rare turning points where technology creates a brand-new marketing landscape.
Advertising on ChatGPT is not just another tactic to try. It represents a shift in how people search, learn, and buy.
If you can show up where people are having real conversations, you are not interrupting them with ads. You are becoming part of the solution they are already seeking.
If you have ever wanted to get in early on a trend that could shape the next decade of marketing, this is it.
Get ready for ChatGPT advertising. It is coming soon, and the people who prepare now will be the ones who win later.
Talk to me: Croyseagren.com